Unanimously heralded as the ultimate eCommerce plugin, WooCommerce has been dazzling users since its inception, by allowing them to turn their WordPress site into an online store by simply installing and configuring the easy to use plugin. With a whopping 7.5 million downloads and being an ever-present figure in the top ten most downloaded WordPress plugins, it’s easy to see why Automattic has acquired WooCommerce, making it the newest member of the WordPress family.
WordPress founder Matt Mullenweg explained that he made the decision to acquire WooCommerce after it became clear that WordPress users were looking for a way to make launching an online store as simple as it is to launch a WordPress site. It makes sense that Mullenweg looked to WooCommerce to fulfil that wish, as the plugin already has a huge built in fan base and provides a great service at the same time.
Coming with integrated PayPal support, coupon code capabilities and the option to enable further payment types (including Amazon Payments) with a simple extension, WooCommerce already does exactly what users want. So the main question is, what more can WooCommerce possibly do? With Automattic at the helm, I think we’re about to find out.