WooThemes Co-Founder Buys 30% Stake in Obox

by ThemeAlert
09 March 2015

After spending a year away from the WordPress community in the wake of his split from WooThemes, WooThemes co-founder Adii Pienaar has made an investment in Obox, which granted him a 30% stake in the company. Obox are the team behind the newly launched Layers, an ambitious new WordPress site builder.

The investment means Pienaar will be taking on an advisory-type role within Obox, as well as providing a cash injection. However, the Obox news is actually the second part of Pienaar’s hotly anticipated ‘WordPress comeback’. as he’s also launched a new eCommerce receipts product, titled Receiptful.

Founded in 2009 by sibling team Marc and David Perel, Obox has been through numerous changes in the past six years, growing to a team of eight in 2012. Discussions between Adii Pienaar and the Perel brothers about the future of Obox are likely to be face to face, as both Obox and Pienaar are based in Cape Town, South Africa.


Obox have recently announced their new WordPress site builder, Layers.